SAP CHAMPION THEIR BRAND AMBASSADOR
VISIT TO SAP HQ FOR TURKINGTON TO CELEBRATE SUCCESSFUL PARTNERSHIP
British Touring Car Championship leader Colin Turkington made a visit with his race winning Team BMW 330i M Sport race car to the SAP UK headquarters earlier this week to celebrate the success of their continued partnership.
Spending the morning with Matt Sinclair, Head of SAP Business One and ByDesign and Penny Abrams, Channel Sales Manager SAP UKI, Turkington took the opportunity to show them around his latest BTCC challenger and explain the development journey of the BMW 3 Series from ‘road to race’.
MISSION: TO BE BETTER
Colin also highlighted the importance of a growth mindset within his sport and the value in seeking to improve every aspect of his performance. A philosophy shared with the Multinational software giant; it is this desire to do things better that connects the two, and has facilitated a very successful relationship since announcing the Team BMW driver as a brand ambassador in April 2018.
SUCCESSFUL SHARED VALUES
SAP Business One partnered up with the Triple British Touring Car Champion at the start of the 2018 season and have been extremely proud of his success in that time. They were keen to express the inspirational value in how he approaches his sport and the parallels within the landscape of business technology.
“We are incredibly proud to partner with Colin Turkington and the BMW team, his performance has been top class throughout this season and his consistent professionalism regardless of the situation, is admirable.
Colin’s values are exactly what we aim to portray in the SME arena.
Colin is always looking at ways to Run Better and improve his performance, and we are always looking at ways we can help our customers become intelligent enterprises and ultimately Run Better too – The Best Run SAP.”
“It was a huge honour for me to become aligned with SAP and SAP Business One last year and I take great pride in representing them both on and off the track. The mission statement – To Run Better – is an approach I apply to my performance. I am always striving to improve, always looking at ways of being better and doing things better.
Having a partner that shares this vision is such a privilege and I am extremely proud of our relationship.
We were able to showcase the car at the SAP UK headquarters and share some time together before the Thruxton race weekend. I hope to continue to bring them the results and look forward to what the future holds for us.”
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SAP BUSINESS ONE
SAP Business One® is business management software designed for small and medium sized enterprises. It is designed to be affordable and scalable addressing both short-term and long-term growth strategies and is trusted by over 60,000 customers globally and counting. It aims to automate key business functions and help companies make the shift to become Intelligent Enterprises.