NEW HYDRATION PARTNER ‘VIDRATE’ FOR TURKINGTON
TURKINGTON CONFIRMS VIDRATE AS NEW HYDRATION PARTNER
Team BMW driver Colin Turkington has announced his hydration partner for the 2019 motorsport season. Joining forces with ViDrate, the partnership sees Turkington benefiting from the ten + years of experience of the Vidrate team. Keen to learn from the company’s expert founders, the relationship has been welcomed by the triple champion who has suffered with IBS since 2014.
“For quite a few years now I’ve suffered with IBS, which basically means my gut is hyper sensitive to certain foods and if I get it wrong I’m left with an unwanted mix of stomach pain, bloating and fatigue. When it comes to a race weekend this is the last thing that I want, but in search of re-hydration or an energy kick, this is exactly what I get. I find it difficult to consume food or drink that contains too much sugar or artificial sweeteners, so getting the right balance of electrolytes and vitamins back in the system after an energy sapping race is tricky. Due to the high cockpit temperatures of a modern day BTCC car and the fact that we do 3 races in a day, water alone is not enough to replace the lost sweat and salts that can lead to dehydration and reduced energy levels
Maintaining a high performance level involves many elements, but critical to my energy and concentration is nutrition and hydration.
Finding a ‘safe’ product to replace lost electrolytes and rebalance my levels is a lifeline.
In the summer races it can be 40 degrees plus inside the car, so very quickly you become deficient in electrolytes and too much water can actually exaggerate the imbalance.
ViDrate is the only product that agrees with my complex digestive system and I feel the benefits of a proper balanced electrolyte level through my energies, mental clarity and recovery.
We have to look for the small gains and I’m delighted to have finally found a product that can enhance my performance.”
Co-founder and Sales Director of ViDrate said,
“Rob and I are absolutely thrilled to welcome Colin Turkington to the ViDrate team. Colin and his team understand the importance of consuming more water and replenishing electrolytes to enable him to perform on and off the track.
For Colin and his team to chose ViDrate as their hydration partner is a huge boost for our newly established brand and product. ViDrate know that we have an unrivalled, incredibly unique hydration product.
Having the current BTCC champion backing us – and allowing us to work with him and his team is incredibly exciting.”
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